ESTELÍ began with a desire to trust beauty again.
Botanical skincare, body care, and natural perfume made with plant and mineral ingredients, natural scent, and small-batch care.
Each formula is created with intention — chosen for how it feels on the skin, how it supports the body, and how naturally it can become part of daily life.
Nothing unnecessary. Nothing hidden.
Meet Our Founder
Adriana Green
My relationship with skin and health shifted slowly, and then all at once.
Products I had used for years no longer felt right. My body became more sensitive, and I began paying closer attention to what I was putting on my skin, breathing in through fragrance, and using around my home.
That questioning changed everything.
I began studying ingredients and formulation, looking for a way to make beauty feel beautiful without asking the body to ignore what it was telling me.
I kept returning to memories of Nicaragua — where my mother is from, and where I had spent time earlier in life. There, my skin felt calmer. My body felt more at ease. Everything felt simpler.
Years later, those memories became part of the foundation of ESTELÍ.
Each formula is made with plant and mineral ingredients chosen with care. Every product has to earn its place.
The goal is not to correct or cover, but to support the body through simple rituals that feel natural to return to.
Beauty should feel honest enough to become part of daily life.
OUR NAMESAKE
Estelí, Nicaragua
ESTELÍ is named for Estelí, Nicaragua — a place connected to my family, my mother’s story, and my earliest understanding of beauty as something shaped by the natural world.
When I arrived in Nicaragua, I noticed the difference immediately.
The sun was constant.
Plants grew freely.
The air moved.
There was life all around — in the light, in the leaves, in the movement of everything — and my body responded.
That memory stayed with me.
It became a reminder that beauty is not separate from the way we live. It is shaped by air, water, plants, rhythm, rest, and the environments we return to.
Sun above. Plants around. Earth beneath.
Captured on arrival to Ometepe, with Volcán Concepción in view
